Your business is going somewhere. Let’s build what gets you there.
New Journey Designs crafts websites, mobile apps, and brands for people ready to reach their full potential.
The wrong web presence costs you every day.
Your website doesn’t look like the business you’ve built.
You’ve worked too hard for a first impression that undersells you.
You’re too busy running the business to fight with technology.
Every hour spent wrestling with your site is an hour taken from your customers.
Great work deserves to be seen.
Staying invisible isn’t an option. The people who need you can’t find you.
Every day with the wrong web presence is a day customers walk past you. It doesn’t have to stay that way.
We know what it’s like to have a vision bigger than your toolkit.
“We’re Trip and Erin Ochenski, and we started New Journey Designs — a woman-owned Texas studio — after more than 20 years in marketing for one reason: to help people and businesses reach their full potential.”
Trip leads design and development; Erin keeps the business — and Trip — on track. Together we’ve done everything from brand systems to shipping apps. We rebranded Switch Commerce and have been their design and marketing team for more than a decade since. We helped Heddi Strategies shape their messaging and had them live in 48 hours. My Heart Soil we designed, built, and launched entirely in-house. You know your business. We know how to give it a presence that works. That’s the whole partnership.
Three steps. One journey.
Tell us where you’re headed
A short conversation about your business, your customers, and your goals. No jargon, no pressure.
We design and build
Website, app, or brand — crafted simply and well, and shaped around where you want to go. Often in days, not months.
Launch and grow
You get a presence that works as hard as you do — and a partner for the road ahead.
Whatever your journey needs.
One team for every step — so your website, your app, and your brand all tell the same story.
Websites
A home on the web you’re proud to send people to — fast, modern, and built to convert.
iPhone & Android Apps
Native mobile apps your customers actually use, from first sketch to the app stores.
Progressive Web Apps
The reach of the web with the feel of an app — one build that works everywhere.
Graphic Design
Logos, identity, and visuals that finally look like the business you’ve built.
Marketing Consulting
Twenty years of marketing experience, pointed at your next move.
Ongoing Support
Care plans that keep your site and app fast, secure, and current — a partner for the road ahead.
People aren’t the only ones reading your website anymore.
More and more, the first answer someone gets about your business comes from an AI — ChatGPT, Google’s AI overviews, Perplexity — and it’s assembled from whatever your site makes easy to read. A site that confuses a machine simply doesn’t get mentioned.
Structured so machines get the facts right
Schema.org data in the markup, semantic HTML, and a clean heading order — so what you do, who you serve, and how to reach you are stated in a form a model can read without guessing.
Written the way answers get quoted
Real questions with direct answers, plain language, specifics instead of adjectives. The pages that get cited are the ones that answer something cleanly — so we write them that way.
Fast, crawlable, nothing hidden
Your words live in the HTML, not behind a wall of JavaScript. Sitemaps, crawler directives, and an llms.txt summary tell both search engines and AI crawlers exactly what’s here.
Imagine what’s down the road.
A website you’re proud to send people to. An app your customers actually use. A brand that finally looks like you.
Or keep patching what isn’t working — and let the next customer form their first impression without you.
Start Your JourneyWe don’t just talk about the journey. We’ve made it.
Client work and our own — both carried from the first question to launch by the same two people.
Heddi Strategies
A social-impact consultancy with a brand mark and nothing else. We helped them shape their messaging, built the website around their mark, and replaced the dead-end contact page with a funnel that books discovery calls — live in 48 hours, and still looked after by us.
Read the case study →
My Heart Soil
A passion project taken from idea to launch entirely in-house — the brand, the marketing site, and the mobile app. It’s the clearest proof of what one team can do when it carries a project the whole way.
Read the case study →
Switch Commerce
A Texas payments company we rebranded and have looked after ever since — the website, the words, the trade show floor, the print, design consulting on their platform and mobile app, and the design system that keeps all of it one brand.
Read the case study →Straight answers, once a month
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Seven Signs Your Website Is Quietly Costing You Business
Your website might be losing you customers without a single complaint. Here are seven quiet warning signs, and what to do about each one.
Not ready to talk? Take the map with you.
Get our 5-Point Website Checkup — five questions that tell you in ten minutes whether your website is working for you or against you.
Start your journey.
Tell us a little about where you’re headed. We’ll reply within one business day.
Prefer email? Write us at info@newjourneydesigns.com.